How Google ads work with us
At 429 Marketing, we understand that every church and nonprofit is different. That’s why our Google Ads services are tailored specifically to your goals. Whether you’re aiming for website design, or to boost website traffic, generate more giving, or you're having an event, we’re here to make that happen. Let’s break down exactly how we approach creating effective Google Ads campaigns for churches and nonprofits.
Understanding Your Google Ad Goals
First, we talk. Really talk.
What do you want from your ads? Is it more visitors to your church? Are you looking to increase online viewership? Maybe you want to highlight a specific event. We dive into these goals, and prioritize what matters most to you.
Just actionable steps to get us from A to B. We want to understand how Google Ads fits into your larger vision so we can build campaigns that deliver measurable results.
What do you want from your ads? Is it more visitors to your church? Are you looking to increase online viewership? Maybe you want to highlight a specific event. We dive into these goals, and prioritize what matters most to you.
Just actionable steps to get us from A to B. We want to understand how Google Ads fits into your larger vision so we can build campaigns that deliver measurable results.
Keyword research
Every great campaign begins with finding the right keywords. But not just any keywords, the ones that your audience is actually searching for. In Harrisonburg, it might be terms like “church near me” or “homeless outreach.” We dig into search volume, cost-per-click, and competition to find options that deliver the most bang for your buck.
Avoiding overly expensive or generic keywords is key. Instead, we focus on finding specific, intent-driven phrases that connect you directly to people ready to take action. For example, a local church might perform better targeting “nondenominational church” rather than “church near me.”
Avoiding overly expensive or generic keywords is key. Instead, we focus on finding specific, intent-driven phrases that connect you directly to people ready to take action. For example, a local church might perform better targeting “nondenominational church” rather than “church near me.”
Creating the ads
Here’s where creativity meets strategy.
We craft ads that speak directly to your audience. This isn’t about stuffing keywords into robotic-sounding text. It’s about writing copy that resonates.
We also incorporate extensions like call buttons, location information, and additional links to maximize the ad’s visibility. And we always create multiple versions to test what works best.
We craft ads that speak directly to your audience. This isn’t about stuffing keywords into robotic-sounding text. It’s about writing copy that resonates.
We also incorporate extensions like call buttons, location information, and additional links to maximize the ad’s visibility. And we always create multiple versions to test what works best.
Review & Approval
You’ll always be part of the process.
Once we’ve drafted your ads and conducted keyword research, we send everything to you for review. Transparency matters. If there’s something you’d like adjusted, whether it’s wording, a target location, or even a tweak to the ad schedule, we’ll work together to refine it until you’re completely satisfied.
This step makes sure the final campaign is not only effective but also a true reflection of your brand.
Once we’ve drafted your ads and conducted keyword research, we send everything to you for review. Transparency matters. If there’s something you’d like adjusted, whether it’s wording, a target location, or even a tweak to the ad schedule, we’ll work together to refine it until you’re completely satisfied.
This step makes sure the final campaign is not only effective but also a true reflection of your brand.
Getting Your Google Ads Live and Running
This is where your campaigns come to life.
Once everything is approved, we launch your ads. But that’s just the start. Running Google Ads effectively isn’t a “set it and forget it” deal. We continuously monitor performance, making adjustments as needed to improve results. Maybe a certain keyword isn’t converting like we thought it would, that’s okay. We pivot quickly, adding new keywords, refining ad copy, or adjusting your budget allocation.
And you’ll never be left in the dark. Each month, we provide a detailed report breaking down metrics like clicks, conversions, and cost-per-click. This gives you a clear picture of your return on investment, with actionable insights for the future.
Once everything is approved, we launch your ads. But that’s just the start. Running Google Ads effectively isn’t a “set it and forget it” deal. We continuously monitor performance, making adjustments as needed to improve results. Maybe a certain keyword isn’t converting like we thought it would, that’s okay. We pivot quickly, adding new keywords, refining ad copy, or adjusting your budget allocation.
And you’ll never be left in the dark. Each month, we provide a detailed report breaking down metrics like clicks, conversions, and cost-per-click. This gives you a clear picture of your return on investment, with actionable insights for the future.